With over 30 years of experience creating fully animated characters for clients that include Hershey’s, Alka-Seltzer, Time Magazine, Samsung, and Target, McFarlan’s animation styles vary from contemporary flat graphic to hand painted moving illustration. His animated characters run the course from edgy to classic New Yorker cartoons and his reel includes spots created to look like vintage cel animation.
Known for his humor work, McFarlan says he’s inspired by the old MGM/Tex Avery cartoons of the ‘30s and ‘40s. “He was a master at setting up these contrasts between subtle, and then suddenly BAM!, over-the-top, bombastic actions. Their timing was so in-your-face!”